ReadyMade Magazine
DIY/Lifestyle magazine & brand
Ink, pulp, words, ingenuity, grit, shear force
Various
ReadyMade magazine was a DIY/Lifestyle brand that reignited the resurgence of craft. It was a culturally transformative brand that was at the forefront of many trends and shifts like reuse design, customization, maker movement, Renegade Craft Fair, Etsy, Make Magazine, etc.
Project
Collaborator
Print magazine & lifestyle brand
Shoshana Berger, Marcel Duchamp
Year
2002 - 2008
URL
ReadyMade was aimed at the emerging DIY culture in North America that enjoys not only the fashion of handmade items and interior design, but also the philosophy and politics inherent in recycling, DIY attire, and ecology. The ads featured in the magazine targeted a largely liberal readership interested in locally produced, handmade, ecological, and organic goods
ReadyMade's inaugural issue was published in Winter 2002, with quarterly issues produced until the magazine moved to bimonthly issues with the March/April 2004 publication. In 2006, the Meredith Corporation purchased the magazine.
